DATA DESIGN MAGIC

DATA DESIGN MAGIC

DATA DESIGN MAGIC

DATA DESIGN MAGIC

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I craft user-focused experiences and brand stories fuelled by research, data and curiosity.
Collaborative and detail-driven, I spark bold ideas through unexpected connections.

I'm Kat, I bring 18 years of designing across product, brand, and digital transformation. I specialise in systems thinking and end-to-end experiences across B2C, B2B, SaaS, and enterprise. I thrive in collaborative, ego-free cultures and believe great design combines strategic clarity with strong craft.

Oh hi!
FANCY SEEING YOU HERE.

  • Kat has an affinity for getting deep into a domain to really understand and solve for its biggest problems, though data, research, a incredible knowledge of design and a passion for delivering high impact, problem solving work. I sincerely hope to work with Kat in the future.

    – Scott Burke, Principal Product Designer, Service NSW

  • What truly sets Kat apart is her exceptional craft ability. The quality and attention to detail in her work were consistently outstanding, and she maintained these high standards regardless of project constraints or timelines. Beyond her technical skills, Kat brought a confidence and approachability that made her a natural collaborator. She was someone team members could easily turn to for guidance or feedback.

    — Mark Paterson, Design Leadership

  • Kat is a highly skilled, talented and reliable designer who was someone I always knew I could rely on no matter the task. She led the design of many complex Google projects, and had a great knack at always finding beautiful, clean and seemingly simple design solutions, collaborating closely with the clients and internal teams. New List Item

    – Millie Ménage, Chief Client Partner, Digitas

  • Her amazing communication and extensive subject knowledge made our conversation not only enjoyable but incredibly insightful. Kat's motivation and problem-solving skills exceeded my expectations, guiding me through my questions with ease. New List Item

    Rachel Vo, Product Designer /Founder @HerroStudio

  • Kat has all the right instincts. She brings great perspective and a true appreciation for craft. She's also super collaborative and highly professional. I really enjoyed working with her.

    – Brady Ambler, Executive Strategy Director, R/GA

  • Kat brings a high level of craft and critical thinking to everything she works on. She regularly delivered thoughtful, end-to-end design solutions that balanced business outcomes with customer empathy. Her work was always of the highest quality, and she brought a level of transparency and ownership that made her a trusted voice in the team.

    —Cindy Matthews, Design Systems Lead

  • Kat challenged the status quo to ensure the outcomes added optimal value for the customer, business and team, and knew the right moments to adapt and make compromises to ensure progress and adherence to critical timelines. She's a very mature design thinker, a creative problem solver and an awesome, reliable practitioner to entrust with complex problem spaces. I'll look

    — Phillip Georgiou, Senior Design Manager, Woolworths Group

services

services ✦

Mentoring

I help designers build confidence and level up through positive reinforcement and honest feedback. Portfolio reviews, career transitions, design strategy—I'll help you see your strengths and give you practical next steps. Supportive, straightforward, focused on building you up.

Consulting

I help businesses build scalable experiences through strategic design and strong foundations. Discovery, design systems, platformization, experimentation—I untangle complexity and drive outcomes. Best for teams ready to invest in foundational work.

Product Design

I bring 18 years designing across B2C, B2B, SaaS, and enterprise—web, mobile, emerging platforms. I specialize in systems thinking, discovery, and navigating complexity. I deliver under pressure and thrive in ego-free cultures where positive reinforcement and customer benefit win.

LET’S BUILD WHAT’S NEXT ⚡️

Have a bold idea or a tricky challenge?
Let’s talk about how we can shape the future together.